context: ottawa bus drivers are on strike (this is now week 6), severely inconveniencing ottawa residents. negotiations broke off several times; the city refused to comply with a mediator, the union refused to put the city's final offer to its members, etc. meanwhile, both sides held wildly different public relations programs: the mayor has been on the news daily nd city council is taking full page ads in the local papers, while the union is refusing to speak to media outlets that don't paint them in a neutral (if not positive) manner (side note: that ugly tactic worked with the Harper Conservatives, but the union doesn't quite have the same clout). anyway, the results of a public opinion poll were released last week, indicating something like 90% of residents agree with the city's approach to stand firm and not give in to the scheduling demands of the union. the city (especially right-wing nutsoid radio stations) now claim that gives them a clear mandate to maintain its position.
point: Besides the fact that both sides aren't negotiating in good faith and are holding the residents hostage in this debacle, it really bothers me that they are using public opinion as a weapon, and claiming "the right thing to do" on public opinion after a deliberate media campaign.
I'd like to remind them that an effective communications strategy does NOT in itself give them the moral high ground!
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