pride versus responsibility

I recently asked the following question after reading a ridiculous disclaimer buried deep within a website that claims a more natural lifestyle while denouncing big industry.

If you believe in your message as much as your products, why the lengthy and extensive disclaimers?

This is nicely linked with my general observation that once marketeers or accountants take over a business, the company is doomed because their product is no longer the focus of operations, becoming an annoying detail that they need to hire lawyers to protect them from if ever their neglect or misleading claims leads to someone's harm.