A repository of partially-processed mental notes that lie beyond the economic interests of the dwindling number of media outlets. Disclaimer: The opinions expressed herein were those of the author at one point and do not necessarily reflect the current opinions of the author, i.e., past thoughts are not an indication of future (or even present) thoughts.
2007-09-18
greening vs greenwashing
I was pleasantly surprised to find a Top Ten list of questions for product design on the Canadian Marketing Association's website. Then again, naturally, they would want to show they really do care about the environment and want others to follow suit... sure... maybe its just their implementation of a greenwashing strategy?
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