why i don't trust them

Thou shalt not lean too far to the right
globeandmail.com, September 22, 2007
Words of wisdom from Tom Flanagan, a professor of political science at the University of Calgary and a former Conservative campaign manager:

"...People don't vote just for good ideas; they vote for potential rulers whose character they can trust and who inspire passions of loyalty and support. Conservative statecraft has to be more than the logical deduction of policies from philosophical premises if it is going to succeed. It has to be an artistic combination of sound policy with the deft communication of conservative values, such as integrity, reliability and fortitude."

Then, in the next two breaths,

"Staff must avoid the limelight and let the communications department deal with the media. Candidates must talk about the platform, not their personal beliefs, and (except for designated spokesmen) concentrate on local rather than national media."

and

"Conservatives have to conduct thorough opposition research and make use of the results, run hard-hitting, fact-based negative ads, and do whatever is legally possible to jam our opponents' communications and disrupt their operations."

followed by:

"A conservative party stresses individual choice and responsibility in a competitive marketplace. That gives it a special responsibility to deal with voters as individuals, to find out what their concerns are, and to give them a stake in the political process by making it easy for them to donate time and money."

Besides the fact that I don't know why Conservatives believe the role of the prime minister is supposed to be a despot, how can they talk about demonstrating such contradictory values as "trusting character," integrity, and reliability at the same time as running attack-ads (based on stories that could only have been avoided if they were in full control of the media) and stressing individual choice and responsibility while forbidding personal beliefs; how can I go about convincing people to "donate time and money" to me (without any strings)?

PS. http://ago.mobile.globeandmail.com/generated/archive/RTGAM/html/20070921/cover22.html
and, in case it gets censoreddeleted:
http://mqup.typepad.com/mcgill_queens_university_/tom_flanagan/index.html